Optimiser Digital Management :: Mission

About Optimiser

Profile | Mission | Team | Milestones

Team

Alan Erasmus

Alan Erasmus

CEO

Australian Institute of Company Directors
MBA

Leo Mullins

Leo Mullins

Founder, Inventor
Business Development Director

Institute of Management Consultants of Australia
Chartered Accountant, BCompt (Hons)

Erasmus is a highly accomplished business leader, with a proven track record in strategic planning and building business relationships at the highest levels. He has excelled in new business development and financial management, in both private and listed multinational organisations, accumulating more than fifteen years executive management experience. He has proven abilities for formulating and delivering detailed corporate and operational objectives, while managing organisational change.

He has held both operational and management positions with the National Railways, a civil, mechanical and electrical engineering concern, and a publicly-listed foods manufacturer. Moving to GlaxoWellcome, he became an active member of its strategic global procurement, distribution and planning team.

Erasmus was headhunted by global IT outsourcers, EDS, in 1995, to lead a newly acquired subsidiary and create the multinational's local presence. He implemented and led the process of change to align the organisational culture and philosophy with those of the international organisation. Completing this task successfully, he was appointed Executive Director with full P&L responsibility, growing the national business from a Total Contract Value of $20 million to over $480 million over six years.

Mullins is a world expert on Digital Asset Management and Digital Rights Management, and the inventor of Optimiser's unique approach to, and Web-service technology for, the point-of-use control of deployed digital assets. He has presented at major international conferences and had several papers published in leading international journals on the management of intellectual property as it relates to eCommerce and the Internet, as well as its growing impact economic impact and effects on corporate value.

As Founder and major shareholder, he has taken Optimiser from its beginnings, in 1996, as a management consultancy to a Digital Management pioneer. It is his vision that has built a bridge between the intangible world of intellectual property and the tangible world of product and service delivery.

Throughout the 1990s, Mullins was an independent financial/MIS systems and accounting consultant engaged by numerous public, private and government organisations. His speciality was devising strategies of change to increase business efficiencies; designing, implementing and introducing new processes and procedures. In the late 1980s, Mullins became Company Director and Finance Director of a publicly-listed company, following a decade in practice with several leading Audit and Accountancy partnerships, namely, Coopers & Lybrand, Arthur Young and Peat Marwick's.

Andrew Wadsley

Dr. Andrew Wadsley

Chairman, Non-Executive Director

Adjunct Associate Professor, Dept of Petroleum Engineering, Curtin University of Technology, Western Australia
BSc (Hons), MSc, PhD

Garry Willinge

Garry Willinge

Advisor & Non Executive Director

BSc. Grad Dip Fin (Hons)

Dr. Wadsley is a world-leading authority on oil and gas subsurface engineering with 30 years combined industry and academic experience. He is an Adjunct Associate Professor; a mathematician; software programmer; and formulator of a mathematical theorem: The A. W. Wadsley's Theorem. He is a winner of the Australian University Medal in Mathematics and has authored numerous technical papers. Dr. Wadsley is a major shareholder in Optimiser.

Following more than a decade working for major industry names around the world and progressing from Petroleum Engineer to a specialist in Enhanced Oil Recovery techniques, Dr. Wadsley started his own independent consultancy in 1987. He has been engaged by leading petroleum enterprises ever since. His speciality, reservoir management and production optimisation, has seen him engaged on numerous strategic projects worldwide.

During this period, Dr. Wadsley developed his own unique simulation suite of integrated Reservoir-to-Market planning and production software tools, giving himself a distinct competitive advantage in the marketplace. In 1998, he became a Director of Optimiser, which developed its first Digital Management system for billing usage of this software on numerous consulting projects.

Mr Willinge has worked in IBM Corporation in a number of Asia Pacific and European senior executive leadership roles, over a period of more than 25 years, until 2004.

Mr Willinge resides in Hong Kong and spends much of his time in mainland China. He serves on the General Management committee of the HK Management Association (HKMA). In 2005 he was appointed as investment and trade development consultant to the Guangxi provincial government in China. He has strong political and business links across China, from Zhejiang and Guangdong provinces in the east to Xinjiang province in the west.

Mr Willinge is a Fellow of the Australian Institute of Company Directors and a Fellow of the Hong Kong Institute of Directors. He has Graduate Diplomas in finance, investment and corporate governance, in addition to his Undergraduate Degree in Science (Melb) at the Royal Australian Air Force Academy and regularly keeps abreast of new business concepts at INSEAD Business School. He is an Adjunct Professor of Business Studies at Curtin University in Australia and regularly teaches MBA students in Hong Kong and Australia. He serves as a Company Director and on Advisory Boards in the public, not for profit and commercial sectors in private and listed companies in Australia, Hong Kong and London.